National Survey on Brand and Trust

The National Survey on Brand and Trust provides empirical evidence to help organizations move from being speculative in their assumptions to being strategic in their efforts to build trust with their brands, their teams, and their customers. 

The sample size for the national survey (99% confidence level) had 1600+ participants, representing a wide range of considerations: racial, ethnic, gender, education, geography, age, vocational, household income, political inclination, company size and industry.

Some of the questions answered in the National Survey on Brand and Trust: 

• What are the most important qualities desired in a brand today? 

• How loyal are people to brands they prefer and why? 

• What are the specific factors (and their rankings) that make people more loyal to a brand?

• What specifically are the top reasons (and their rankings) that would compel someone to try a new brand?  What are the specific behaviors (and their rankings) that people exhibit towards the brands they trust the most?  

• What are the specific breeches of trust (and their rankings) that would cause someone to react negatively towards that brand (and what are the rankings of those responses)? 

• What is the level of trust for leaders in organizations? How do those ratings change based on responses from employees with different levels of leadership influence. 

• What are the specific ways (and their rankings) an organization can increase trust?
   
• How does employee effort increase or decrease based on the level of trust they have for the leaders
  of an organization?
   
• Overall, how much do employees trust the leaders in their organization?
   
• How is employee loyalty to an organization affected by levels of trust?
   
• How does trust affect an employee’s willingness to refer someone to working for that organization?
   
• How do companies prioritize the following: brand, culture, revenue/profits, trust, and social responsibility? 

To learn the results of the National Survey on Brand and Trust or to find out ways in which this survey could be used for your organization, CONTACT US.