TRUST | CENTRIC
TRUST | CENTRIC
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    • Online Course
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    • Brand + Trust Survey
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  • More
    • Home
    • About
      • We Start With Trust
      • Introductions
      • What Clients are Saying
    • Solutions
      • Structure of Trust Cohort
      • Executive Leader Coaching
      • Strategy Design/Delivery
      • Keynotes and Workshops
      • Ongoing Retainer Services
    • Online Course
      • Online Course
    • Resources
      • Team Trust Assessment
      • Brand + Trust Survey
      • Newsletter
      • Top 10 Trust Takeaways
      • Podcast Appearances
      • Webinar
    • Connect
  • Home
  • About
    • We Start With Trust
    • Introductions
    • What Clients are Saying
  • Solutions
    • Structure of Trust Cohort
    • Executive Leader Coaching
    • Strategy Design/Delivery
    • Keynotes and Workshops
    • Ongoing Retainer Services
  • Online Course
    • Online Course
  • Resources
    • Team Trust Assessment
    • Brand + Trust Survey
    • Newsletter
    • Top 10 Trust Takeaways
    • Podcast Appearances
    • Webinar
  • Connect

National Survey on Brand and Trust

TrustCentric has partnered with BrandCertain to create the NATIONAL SURVEY on BRAND AND Trust

The National Survey on Brand and Trust provides empirical evidence to help organizations move from being speculative in their assumptions to being strategic in their efforts to build trust with their brands, their teams, and their customers. 


The sample size for the national survey (99% confidence level) had 1600+ participants, representing a wide range of considerations: racial, ethnic, gender, education, geography, age, vocational, household income, political inclination, company size and industry.


Some of the questions answered in the National Survey on Brand and Trust: 

     

  • What are the most important qualities desired in a brand today? 


  • How loyal are people to brands they prefer and why? 


  • What are the specific factors (and their rankings) that make people more loyal to a brand?


  • What specifically are the top reasons (and their rankings) that would compel someone to try a new brand?  What are the specific behaviors (and their rankings) that people exhibit towards the brands they trust the most?  


  • What are the specific breeches of trust (and their rankings) that would cause someone to react negatively towards that brand (and what are the rankings of those responses)? 

     

  • What is the level of trust for leaders in organizations? How do those ratings change based on responses from employees with different levels of leadership influence. 

     

  • What are the specific ways (and their rankings) an organization can increase trust?
     
  • How does employee effort increase or decrease based on the level of trust they have for the leaders
    of an organization?
     
  • Overall, how much do employees trust the leaders in their organization?
     
  • How is employee loyalty to an organization affected by levels of trust?
     
  • How does trust affect an employee’s willingness to refer someone to working for that organization?
     
  • How do companies prioritize the following: brand, culture, revenue/profits, trust, and social responsibility? 


To learn the results of the National Survey on Brand and Trust or to find out ways in which this survey could be used for your organization, CONTACT US.
 



“Cory provided both excellent content and specific ways and strategies for implementation in his presentation and conversations with my team of students and educational professionals. Our time spent with him helped to deepen our grander purpose, increased trust among our team members, and gave each attendee clear next steps to pursue in their roles as leaders and people of impact and influence. His personal engagement with and investment in our students and staff definitely allowed us to walk away with greater trust between each other and in our shared mission.”  - Chip Huber, Educator and Author

Enjoy the FREE first video from the 8-video online course: 

The Complete Guide to Building Organizational Trust

TAKE ME TO THE FREE VIDEO!